Even though each project is unique, my brand design process remains the same. I design everything with intention and purpose. Using video calls I present in real-time. Keeping you in the loop the whole way through by presenting my designs to you at each step.

A graphic designer’s work often seems like it happens ‘behind the scenes… So I thought I’d give you a peek behind the curtain when it comes to my brand design process. 

Ever wonder what goes into branding a business? This blog post details EXACTLY how I go about designing my clients’ businesses! 

Your business is your baby, and if you decide to trust me with your branding it’s not something I take lightly. I pride myself on making design easy to understand & fun for my clients!

This brand design process has 6 steps that make it run smoothly. So, what are the details?

Let me break it down for you!

Your visual branding needs to communicate though intentional design

1. Consultation & Onboarding

First, we’ll schedule a quick 1:1 consultation to ensure we’re the right fit and discuss your project goals and deadlines. If we agree to proceed, I will create a customized proposal and agreement tailored to your specific needs. After receiving a deposit, you’ll receive a creative brief questionnaire to provide me with all the necessary information before starting the work.

2. Brand Discovery Call

A branding discovery call allows us to dive deep into who you are as a brand, and ensure that we’re on the same page when talking about your business & who you serve. In a google meet, we’ll define your brand positioning and core values, and then explore your target audience in greater detail. This meeting will help to cement who you are as a brand & what the best approach for your branding will be.

3. Design

The design process begins (aka my favorite part). I begin designing your brand foundation using the information discovered when we defined your business as a brand. I’ll present 3 mood-board options to help define the creative direction moving forward. Once you have chosen the mood board that represents your business best, I will begin designing your various logos (primary logo, secondary logo, submark & favicon), along with your brand’s color palette, font selection, graphics & any patterns or textures.

4. Show & Tell 

I’ll present you with a complete brand presentation, where you get to see a fully developed concept of your brand! This is one of the most exciting parts, as you will get to see what your brand looks like using real-world mockup examples. After the presentation, I’ll send over the full PDF for review and approval.

5. Fine-tuning 

This is where things truly take off! First, I’ll tackle any necessary revisions or adjustments to the branding. Then, I’ll start designing any project-related things like your website, any packaging materials, &/or marketing collateral. Once complete, we will have one final Google Meet to present your brand with all the included materials as a whole.

6. Launch

The final step! Here, I send over all your logo files with a complete branding style guide to boot. Any files needed for any marketing and/or packaging materials will also be included. On top of that – I’m more than happy to assist with getting any project-related materials printed and shipped to you.

And that’s a wrap! This 6-step process helps the whole project stay on track because:

  • You’ll always be able to see where we are in the branding design process through the timeline I create for you
  • We’ll have plenty of opportunities for open communication and feedback
  • You’ll never be left wondering what’s next

Ready For Your Most Successful Launch Ever?

So you have a brand & now you need a site? Well get ready for your most successful website launch ever with my FREE guide you have all those boxes ticked & be ready for your new site to rock’n’roll. Signup using the form below & I’ll shoot that right over to your inbox!

5 Steps to a successful website launch

If you have any questions about my brand design process I wanna know! Drop a comment below or slide into my DM’s on Instagram!

Interested in learning how SEO can improve your business visibility on Google? Then check out this amazing guest article written by Seth Kingdon 9 SEO Tips for Small Business Owners to Rank Higher on Google, where he breaks it all down for you!

Home » Blog » Branding » Brand Design Process


  1. Vanessa says:

    Love how streamlined your brand design process is Kat ???

    • Kathlene Di Mauro says:

      Thank you!!! It’s definitely a tool when it comes to creating branding my clients’ love. ❤️

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I'm here to take the stress out of design and elevate your online presence. Whether you're a small business owner or a creative professional, I'll work closely with you to create a website that aligns perfectly with your goals and vision.

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Making genuine connections and empowering brands to thrive online by creating meaningful websites through collaboration, innovation, and purpose-driven design. I strive to create impactful online presences and deliver exceptional user experiences.


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